The interest from tourists was such that the church began charging to see the fresco.  In the year following the failed restoration, tourist activity generated 40,000 visits and more than €50,000 for a local charity.   Giménez has sought a share of the royalties. Giménez's lawyer said that she wanted her share of the profits to help muscular dystrophy charities, because her son suffers from the condition.   By 2016, the number of tourists visiting the town increased from 6,000 to 57,000; in addition to spending money with local businesses, visitors have donated some €50,000 to the church. The money has been used to employ additional attendants at the church and to fund an old people's home.  On 16 March 2016, an interpretation centre dedicated to the artwork was opened in Borja.